Getting back to (blogging) basics

Back to blogging basics

Hello internet

You may have noticed (or not – that’s okay too) that I’ve been fairly quiet on the old blog here. One of the main reasons is that I’m now the mama to a baby boy! If you follow me on Instagram, you’ll know that my account is essentially just a Matthew Stan account now. I can’t help myself, he’s just too cute.

The other reason I’ve been so quiet is that, if I’m being 100% honest, I’ve fallen out of love with blogging.

Old-school blogging

About 11 years ago, when I started as an intern at, the Sprog Blogs platform was born and that was one of my first experiences with blogging. It was a community of parents who spent their time sharing about their kids purely because they wanted to. Much like a digital diary, it was all about sharing and connecting.

But blogging has morphed into something entirely different.

If you’re in the blogging world, you’ll know that blogs are more about business, connecting with brands, and making money. Trust me, I get that. I don’t begrudge anyone the chance to make money and if you can do so by blogging, then go right ahead.

Unfortunately, in my world and in my head, I simply can’t step into using blogging for that purpose.

You see, the job that pays me well, keeps me busy and has me constantly using my internal word processor is all about writing. I write for clients, I brainstorm, I work with other writers and we all spend our days telling the stories that our clients need.

I want my blog to be something different. Something that isn’t about chasing deadlines, creating content for brands or receiving freebies. Sure, freebies are great, but if it means feeling obligated to write about said gifts, then it simply reverts back to being work. Especially when you don’t feel that you can be completely honest in case you offend said brand that sent the freebie which means they won’t want to work with you in the future…

I miss the good old days of blogging, where it was all about sharing your story, your experiences and simply connecting with others. It felt real, raw and without any expectations. I think that’s truly what I’m chasing here. Reality. Not the Instagram perfect life fed to us online or brands constantly being pulled into posts with the hopes of being seen. It’s not the worst, but I find myself drifting further and further away from that world. I just want to know what’s really happening in people’s lives or what they really think about a product, instead of hoping they’re telling truth.

Blogging blues

Like I said before, I don’t begrudge anyone who blogs for business and if you’ve managed to turn your blog into something that generates cash, then well done! It’s not easy.

I see people on the South African Bloggers Network hustling every day to find ways to turn their blogs into money-making machines. It’s hard work and doing so successfully means long hours and good negotiation skills. It also takes learning new skills, ensuring your blog is SEO friendly, and working even when you’re not in the mood. It’s not writing for love; it’s work.

But it’s not for me.

And that’s okay.

Why am I sharing this with you? Well, I want to get back to blogging, but it’s going to be different around here. I’m not going to be a ‘mommy blogger’ or a ‘lifestyle blogger’, I’m simply going to write. For me. For my family and friends. For my son to read one day.

I’m going to try my hardest to kick what’s expected from bloggers out the door and simply get back to sharing. Sharing about my son (I really need to get to writing his birth story…), sharing about my life, about what I love and everything in between. Or not. No rules. No expectations. Just a happy slice of the internet to be me.

If you’re keen to keep reading, then stick around. If not, that’s okay too. And that’s sort of the point.

Chat again soon!

Robyn (with Matthew asleep in his Ubuntu Baba on my chest – my new normal!)

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